July 1, 2021 — Comments are off for this post.

Discovery Garden

This delightful campaign is for Woolworths ever popular Discovery Garden franchise. Our brief was to bring four illustrated insects off the pack and set them free in several idyllic garden locations shot by New Zealand based Director Melanie Bridge. Our animators modelled and rigged the characters using both 2D and 3D techniques then tracked them into each scene to lock them to the live-action camera.

RES provided detailed pre-production advice for the shoot which would include the clever addition of interactive layers for the hedge scene, giving the illusion that the bee actually sped through it and sent leaves flying in all directions. Crafting this special spot to perfection was a fun project for all the team.

Published by res-admin in VFX
Tags: Animation, Character Design, Content, motion, Woolworths

August 7, 2020 — Comments are off for this post.

Sunburnt Country

Using Dorothea Mackellar’s evocative poem, ‘My Country’ as the visual inspiration for a new Australian first fresh sourcing policy campaign for Woolworths, Greenhouse tasked Resolution with crafting an online and TV campaign that was a visual homage to Australia from farmland to field.

Tim Dyroff, Creative Director at RES worked with Etienne Ancelet, Editor, crafting the visual journey using spectacular drone and landscape cinematography mixed with more intimate hand held shots, such as a farmer looking skyward as a storm front approaches or mud stained hands brushing off a freshly picked potato.

The VFX are subtle and seamless, incorporating matte painting techniques as well as careful grading and Flame integration, each vignette was purposefully treated to provide a visually cohesive look and mood to the varied landscapes and what was captured on film.

We hope you enjoy the results and keep buying Aussie!

Published by res-user in VFX
Tags: vfx, Woolworths

December 3, 2019 — Comments are off for this post.

Picked For Christmas

If Christmas is a time for a little magic, then perhaps this latest piece of CGI creature wizardry for the Woolworths Christmas campaign will make you want to believe. RES were invited to bid on creating a fully photo real Australian Mistletoe bird that would open this stunning TVC, and deliver freshly picked cherries to one of the farm hands in this filmic Christmas narrative.

Working tirelessly in Maya and Yeti, we crafted the superbly detailed CGI model with realistic feathers, providing a pre-viz for each shot as well as on-location VFX supervision to capture the scene lighting and camera data. We even sourced a taxidermied Mistletoe bird for the shoot day to capture the lighting effect on its luminous blue feathers!

Final composites came together in Nuke and Flame, allowing tweaks to the grade, and detailed integration of the bird into each scene, as well as many other sequences in this highly polished TVC. Take a look at 'The Making of' film below...

Published by res-user in VFX
Tags: Animation, Content, motion, thisTag, Woolworths