____ Optus Whatever The Yes
Agency_ M&C Saatchi
Brand_ Optus
Prod Co_ Resolution
‘Yes’ is a word we like, and when we spoke to M&C Saatchi about working with them on this piece for Optus, it was the first word that sprung to mind. The client was looking for an unexpected approach to kick-off of the ‘YesTV by Fetch’ launch. We wanted to design illustrations and imagery that not only matched their branding, but stood out from the usual noise. We had plenty of fun coming up with less expected ways to make that happen.
