____ Woolworths Sunburnt Country
____ Woolworths
Sunburnt Country
____ Woolworths
Sunburnt Country
Agency_ Greenhouse
Brand_ Woolworths
Prod Co_ Resolution
Director_ Tim Dyroff
Using Dorothea Mackellar’s evocative poem, ‘My Country’ as the visual ode to the Australian first, fresh sourcing policy for Woolworths, Greenhouse tasked Resolution with crafting a campaign that was created during lockdown when location access was hugely restricted.
Using spectacular drone and landscape cinematography mixed with more intimate close up shots, such as a farmer looking skyward at an approaching storm, we aspired to be less literal in our messaging and leave the audience with a feeling of the passion that Australian farmers bring each and every day.
The VFX are subtle and seamless, incorporating matte painting techniques as well as careful grading and Flame integration, each vignette was purposefully treated to provide a visually cohesive look and mood to the varied landscapes and what was captured on film.
