____ Woolworths Picked For Christmas
____ Woolworths Picked For Christmas
Agency_ Greenhouse
Brand_ Woolworths
Prod Co_ Sweetshop
Director_ Melanie Bridge
For the Woolworths Christmas campaign Resolution deployed some CGI wizardry by creating a fully photo-real Mistletoe bird that would open this stunning festive TVC. Working tirelessly in Maya and Yeti, we crafted the superbly detailed CGI model with realistic feathers, providing a pre-viz for each shot as well as on-location VFX supervision to capture the scene lighting and camera data. We even sourced a taxidermied Mistletoe bird for the shoot day to capture the lighting effect on its luminous blue feathers! Final composites came together in Nuke and Flame, allowing tweaks to the grade, and detailed integration of the bird into each scene, as well as many other sequences in this highly polished TVC.
Take a look at ‘The Making of’ film below…
