____ Woolworths Discovery Garden
Agency_ Greenhouse
Brand_ Woolworths
Prod Co_ The Sweetshop
Director_ Melanie Bridge
This brilliant spot launched Woolworths' ever-popular Discovery Garden collectables. Our brief was to bring four illustrated insects off the pack and set them free in several idyllic garden locations shot by New Zealand based Director Melanie Bridge. Our animators modeled and rigged each character using both 2D and 3D techniques then tracked them into the live action scene.
Resolution provided detailed pre-production advice for the shoot which included the clever addition of interactive layers for the hedge scene, giving the illusion that the bee actually sped through it and sent leaves flying in all directions.
