____ Jim Beam Devil's Cut
____ Jim Beam
Devil's Cut
Agency_ The Works
Brand_ Jim Beam
Prod Co_ Resolution
Director_ Tim Dyroff
In 2013 this spot for Devil’s Cut won one of only three Global Effies. Creating it involved two months of painstakingly detailed 3D design, texturing and animation that grew in scope as the sophistication of the look for the barrel and hero droplet increased. Devising a wooden barrel that could convincingly twist, without feeling too rubbery was extremely complex, but a great challenge.
The making of the virtual set
With a tight production budget and an extensive list of VFX Resolution proposed to solve the problem by creating a virtual set based on a location we liked at Cockatoo Island in Sydney.