____ Blue Ribbon Crafted Ice-Cream
Brand_ Unilever
Prod Co_ Resolution
Director_ Tim Dyroff
Nothing’s more satisfying than sinking your teeth into a new brief, especially when that involves launching a new sustainable delicious ice cream for Blue Ribbon. This campaign involved crafting a Victorian dairy farm made entirely from creamy premium ice cream, which we got to sample plenty of!
We modelled the entire world of rolling hills, dairy cows and farm hands then sculpted their surface to look like ice cream. We ‘filmed’ each scene from multiple angles and took the ‘rushes’ into edit, much as we would in a traditional location-based shoot. This gave us plenty of opportunity to make sure our 30 second brand spot would be a solid base of the other assets the campaign needed such as 10 and 6 second cutdowns. The campaign also involved building significant digital and print assets as part of the launch including assets for the mega screens at Westfield and various banners and gif sequences.
